Who has never heard of the glorious FLORIO FAMILY?
Sicilians by adoption, but originally from Calabria they moved to Palermo at the end of the 19th century and in two generations became the most powerful dynasty in the island, which earn them the nickname of KINGS without CROWN!
Nowadays they are still remembered especially for some evergreen products. One of those is definitely the. wine.
SICILIAN MARSALA WINE
The Vecchioflorio, the old dry one, is a wine of very ancient tradition, made from two qualities of grapes: grillo and catarratto.
They grow in the province of Trapani, on the eastern coast of Sicily.
The Marsala is aged for 2 years in ancient oak casks to become one of the best incomparable wine of all times for sweets and desserts.
KINGS WITHOUT CROWN
The Florio family is undoubtedly considered the most industrious and enlightened family of entrepreneurs in Palermo’s modern times.
Florio had their fingers in many pies: not only wine, but also tuna-fisheries, shipping company, a spinning mill, foundries and ceramics factory, and last but not least they created a car race across Sicily that still boasts their name: Targa Florio.
But this is not the end of the story.
They were so important that made build many mansions for their family: from Villa Igiea to the tonnara to the precious Villino Florio all’Olivuzza (in the picture below).
This villa was commissioned by the head of the family Vincenzo Florio, an art lover, to the famous architect Ernesto Basile who started the construction between 1900 and 1902.
After an arson in 1962 it had several restorations both in the building and in the decorations.
So now it’s easier to understand why the Florios became symbols of a wealthy Sicily, centre of culture; modern, proactive and extremely civilised, and it is definetely for these reasons that their legend was so well consolidated during centuries and it remains strong until today.